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Mrs.
Holga HEKER, President of the Argentine
Multimedia Association (AADM).
How would you define your Association?
Founded in 2000, AAdM meets the needs of
a number of multimedia industry companies,
agencies, designers, developers, and users
in Argentina. By promoting common agendas
and public policies, the Association looks
forward to forge a local industry as a strong
production and communicational engine. The
association strives to enhance local industry
positioning, developing policies in ethics,
commercial and professional matters, and
elaborating the mechanisms that allows the
industry's self-regulation.
What best describes, in general
terms, the multimedia domains of activity
in which your members are active?
The Association is open to all members who
share a common interest in multimedia. Our
member's profile includes professionals,
vendors, service companies, agencies, and
users. The membership also is opened to
students interested in a multimedia career.
What are, at the national level,
the Multimedia areas of activity your Association
has identified and is currently working
on?
The Association develops activities in the
following areas: Education, Training, Communication,
public policy, legislative support, employment,
local and international agreements, copyright
and intellectual property and more.
If your Association is currently
developing business relationships with other
associations abroad, can you specify the
reasons and the strategies?
We started to work with MMA and we have
been through a great experience, collaborating
with each other in commercial alliances.
Does your government play an important
role in developing the multimedia industry
in your country?
No, they don't.
How is your Association responding
to the rapidly changing digital environment?
We know that we cannot stand still. In our
society, changes are being made very quickly
and we must be prepared to catch all the
possibilities the market is bringing both
locally and internationally. One key aspect
we are focusing on is to build up an electronic
administration of the Association, bringing
strong services for our member online to
allow them to produce.
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